^{*With proper stimulation and good nutrition. | ^Referring to the product label for major brands of the same product category in the market.
 ~Bifidobacterium lactis HN019 | #Compared to the product label of major brands of formulated milk powder for children as of July 2023.}

Strong Kids, Learn Fast

^{~Bifidobacterium lactis HN019 | #Compared to the product label of major brands of formulated milk powder for children as of July 2023. | ^Based on 3 servings /day ▲▲FAO. (2010). Fats and fatty acids in human nutrition: Report of an expert consultation. Rome, Italy: FAO. | **100g milk powder | ▲35% reduction is applicable to respiratory infection only}

Highest DHA Level^#,
Meets Expert Recommendation^▲▲

^{#Compared to the product label of major brands of formulated milk powder for children as of July 2023.
***Data shown is based on Step 3 formulated milk powder for children only.
▲▲FAO/WHO recommends daily DHA intake of 10-12mg/kg/day for children 12-24 months, 100-150mg/day of DHA + EPA for children 2-4 years old and 150-200mg/day of DHA + EPA for children 4-6 years old. FAO. (2010). Fats and fatty acids in human nutrition: Report of an expert consultation. Rome, Italy: FAO.}

Anmum™ ESSENTIAL GOLD
Comes with No Added Sugars^**

^{**Sucrose, Glucose Syrup Solid, Corn Syrup Solid, Brown Sugar, Dextrose, Lactose, Fructose, Honey and White Sugar are defined as 'sugars' and 'added sugars' under CODEX Standard 212-1999 and CAC/GL23-1997. CODEX develops harmonised international food standards guidelines and code of practices. Under Malaysia Food Regulations 1985, Sucrose, Brown Sugar, Dextrose, Glucose, Fructose, Honey are defined as sweetening substances.}

Anmum™ ESSENTIAL GOLD Provides
More Nutrients with No Added Sugars^**

^{▲▲FAO. (2010). Fats and fatty acids in human nutrition: Report of an expert consultation. Rome, Italy: FAO}

^{**Sucrose, Glucose Syrup Solid, Corn Syrup Solid, Brown Sugar, Dextrose, Lactose, Fructose, Honey and White Sugar are defined as 'sugars' and 'added sugars' under CODEX Standard 212-1999 and CAC/GL23-1997. CODEX develops harmonised international food standards guidelines and code of practices. Under Malaysia Food Regulations 1985, Sucrose, Brown Sugar, Dextrose, Glucose, Fructose, Honey are defined as sweetening substances.}

Switching Guide

Be patient when offering new foods, as it may take 10-15 times to increase acceptance¹⁰

^{~Current Formulated Milk Powder for Children}

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10. Zero to Three. (2010). How to handle picky eaters. Retrieved from: https://www.zerotothree.org/resources/1072-how-to-handle-picky-eaters</sup>