Anmum ASSURA Organic 1 – Infant formula for 0-6 months

Help your little one flourish with Anmum ASSURA Organic Infant Formula. Made with organic certified ingredients including New Zealand milk from grass fed cows. Independently certified as organic by AsureQuality Limited to provide assurance to families.

Your little one needs a delicate balance of the right nutrients to help them stay healthy and grow. Anmum products have been carefully developed by Fonterra’s dedicated team of paediatric nutrition experts to make sure your little one gets a good start to life.

What is ASSURA Organic 1 doing for my baby?

Most of us can only imagine what’s going on as our baby develops. So Anmum ASSURA Organic formula follows strict guidelines and food standards to make sure your baby is getting a good start to life.

0-6 months

There’s no doubt about it – this is an incredible time in your baby’s development. We understand you want to be sure they’re getting the necessary support from their formula, so here’s some insight into Anmum ASSURA Organic 1.

Developed by those in the know.

Anmum ASSURA Organic 1 is formulated to include ingredients that support normal growth and development for babies aged 0-6 months.

Any questions?

We'll be happy to help. Visit our contact page

or give us a call on 0800 ANMUM LINE (0800 266 865).

Our guide on how to prepare formula safely

Safety is everything when it comes to preparing formula. Your baby is in the early stages of building their immune system, so there’s plenty to keep in mind. Luckily, we know a thing or two about the process. Just follow our step-by-step guide and you’ll be confident in no time; and remember if there’s any leftover formula, you need to discard it.

Clean up

Before you start, always wash and clean the bottle, teat and cover

Take care

Soak the bottle, teat and cover in clean water and boil for 5 minutes – this makes sure your equipment is sterilised and germ-free

Heat up

Boil safe drinking water and let it cool until it’s lukewarm.

Add water

Carefully read over the feeding guide and pour the required volume of water into the bottle.

Add formula

Next up, scoop in the correct amount of formula powder and then gently shake the bottle until it’s all dissolved

Shake & test

Before feeding your baby, it’s best to test the temperature with a couple of drops on your wrist (it should feel lukewarm)

Follow instructions exactly. Prepare bottles and teats as directed. Do not change proportions of powder except on medical advice. Incorrect preparation can make your baby very ill.

Nutrition Information

     Average quantity per 100mL of prepared formula
Energy 279 kJ
Protein 1.5 g
Fat 3.5 g
 - Linoleic Acid 410 mg
 - alpha Linolenic Acid 62.0 mg
 - Docosahexaenoic Acid (DHA) 9.9 mg
 - Arachidonic Acid (ARA) 14.5 mg
Carbohydrate 7.1 g
Vitamin A 56.3 µg RE
Vitamin B6 49.2 µg
Vitamin B12 0.2 µg
Vitamin C 8.3 mg
Vitamin D3 1.2 µg
Vitamin E 1.6 mg a-TE
Vitamin K1 6.4 µg
Biotin 4.1 µg
Niacin (B3) 721 µg
Folic Acid 14.0 µg
Pantothenic Acid (B5) 514 µg
  Average quantity per 100mL of prepared formula
Riboflavin (B2) 106 µg
Thiamin (B1) 66.7 µg
Calcium 58.4 mg
Copper 52.6 µg
Iodine 16.5 µg
Iron 0.9 mg
Magnesium 7.9 mg
Manganese 4.8 µg
Phosphorus 38.4 mg
Selenium 2.0 µg
Zinc 0.5 mg
Chloride 65.5 mg
Potassium 73.9 mg
Sodium 22.6 mg
Other Nutrients  
Choline 12.9 mg
Inositol 10.8 mg
Galacto-oligosaccharides (GOS) 0.3 g
Taurine 5.9 mg


Anmum ASSURA™ Organic Infant Formula (from birth) is based on whey-dominant cow's milk protein.

Ingredients: Organic Milk Solids (Organic Lactose (milk), Organic Whole Milk Powder*, Organic Whey Protein Concentrate (milk), Organic Skim Milk Powder*), Organic Vegetable Oil Blend (contains soy oil), Organic Galacto-oligosaccharides (GOS)(milk), Minerals (Calcium, Copper, Iodine, Iron, Magnesium, Manganese, Phosphorus, Potassium, Sodium, Selenium, Zinc), Docosahexaenoic Acid (from tuna oil (fish), also contains milk, soy), Arachidonic Acid (from M. Alpina oil, contains milk), Choline, Bifidobacterium lactis (DR10™)(milk), Lacticaseibacillus rhamnosus (DR20™)(milk), Inositol, Vitamins (A, B1, B3, B5, B6, B12, C, D3, E, K1, Folic acid, Biotin), Taurine.

* Made with New Zealand milk from grass fed cows.

Contains Milk, Soy and Fish.

Store in a cool, dry place. Expiry date specified on the base of the can. Keep the lid closed when not in use. Use contents within 4 weeks after opening. Do not use if freshness seal is damaged or missing. Powder may settle over time.

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