Our television adverts
Raising children can be both demanding and challenging and the 3 ads, which are playing across New Zealand, are letting parents know that whatever parenting approach they're taking, however hard they may be finding it, they're capable and actually doing okay. The ads recognise and capture some real parenting moments in an honest but light-hearted way that any Mum or Dad would relate to.
Meet the real parents behind the adverts
Check out the stories from the parents of the gorgeous toddlers in the Anmum ads. Just like all kiwi parents, they share some beautiful moments on their journey in making the adverts, and how special it is having a little one around.